Global majors aren't the only option for a VP Sales or CRO hire. Here's an honest, sourced look at the firms built specifically around sales and leadership search, including how long each has been at it.
Global majors like Korn Ferry and Spencer Stuart handle board and enterprise C-suite searches across every function. A separate tier of specialist firms, including Peak Sales Recruiting, Christian & Timbers, Cowen Partners, Talentfoot, Alpha Apex Group, and Closr, focuses narrowly on sales and commercial leadership hiring. Team size and years in market vary widely across this tier, from firms with decades of history to newer entrants built around a specific geography or model. The right firm depends on the role and the fit, not firm size alone.
When people say "search firm," they usually mean one of the global majors: Korn Ferry, Spencer Stuart, Heidrick & Struggles, Russell Reynolds, Egon Zehnder. Those firms are built for board seats and enterprise C-suite mandates, with the scale, infrastructure, and fee minimums that come with that category. For a VP Sales or CRO hire at a growing B2B company, that's often more machinery than the role needs.
A separate tier exists specifically for sales hiring and commercial leadership hiring. These firms are smaller, focus on one function instead of the full executive spectrum, and are built to move faster on a narrower brief.
| Firm | Founded | Team size | Focus | Primary market |
|---|---|---|---|---|
| Christian & Timbers | 1980 | ~39 | Retained commercial leadership search, VP Sales through CRO and SVP Revenue | United States |
| Peak Sales Recruiting | 2006 | ~200 | Sales roles exclusively, from individual contributor through CRO | North America |
| Closr | 2025 | 1-10 | AE through CXO commercial hiring for B2B companies expanding across markets | United States, United Kingdom, India |
| Talentfoot | 2010 | ~24 | Senior leadership and go-to-market roles across multiple verticals | United States, Chicago-based |
| Cowen Partners | 2016 | ~13 | Senior B2B sales, revenue, and marketing leadership, plus general C-suite | United States |
| Alpha Apex Group | 2020 | ~11 | Sales leadership search with a customized strategy per client | United States |
Founding years and team sizes per public company profiles (Crunchbase, PitchBook) as of 2026, approximate and self-reported by each firm. Firm focus areas reflect each firm's own published materials. Verify current scope, geography, and headcount directly with any firm before engaging.
Within the specialist tier, the real differences are narrower than the marketing suggests. Most run retained search, most focus on B2B, and most claim access to passive candidates. Where they genuinely differ: how narrow the specialization runs (Peak works sales roles only, others cover broader commercial or general executive scope), which geography they actually operate in day to day versus list on a website, and what stage of company they're built to serve, a firm tuned for enterprise SaaS clients works differently from one built around first-time market entry.
Scale is one honest data point worth naming directly. Christian & Timbers has run searches since 1980. Peak Sales Recruiting has close to 200 people. Closr, founded in 2025, is the newest and smallest firm on this list by a wide margin. That's a real limitation for a company that needs fifteen simultaneous searches across multiple functions, a firm with more infrastructure is the better fit there.
Ask any specialist firm the same questions you'd ask a global major: which companies are off-limits, how many searches the assigned consultant is running at once, and what the guarantee period actually covers. Firm size doesn't answer those questions, only the firm itself can, and a smaller team isn't automatically a weaker answer to any of them.
Being newer changes what Closr competes on. Not history, not headcount, but two things a longer track record doesn't automatically fix: geography and mechanism.
On geography, every other firm in this comparison is built around a single home market, mostly the United States. Closr runs searches across the US, UK, and India specifically for companies hiring commercial leaders in a market where they don't have a network yet, a narrower and different problem than domestic sales hiring.
On mechanism, we decline mandates where the budget, authority, or internal alignment isn't there, and we cap how many searches we run at once so each one gets full attention rather than splitting focus across a large book. Ten to fifteen simultaneous mandates per consultant is common industry-wide, and at that volume a search firm starts to run more like a high-throughput placement operation than a focused one. Closr runs fewer searches on purpose, which means more research time per role and a shortlist built around the specific brief rather than whoever's closest to done. Our sourcing runs on an engine that scans the open web around the clock and adapts outreach based on what's actually landing, not a static candidate database. None of that requires forty years in the market to do well, it requires doing it consistently on every search, which is easier to verify by asking a firm directly than by checking how long its name has existed.
We place AE, SDR, and BDR hires through VP Sales and CXO roles for B2B companies, with a focus on companies expanding across the US, UK, and India where the client doesn't already have a local network. First longlist within 72 hours, 85% shortlist acceptance rate, and 89% of our placements sourced from passive candidates. We're not built for board searches, enterprise mandates needing large parallel teams, or high-volume hiring outside the commercial function, those sit better with a global major or a larger specialist firm on this list.
Related: What Closr's search numbers actually mean, Hiring a commercial leader in a market with no network, and Contingency vs. retained search: what actually changes for a VP Sales hire.
We also cover a related specialty in CHRO and HR leadership search firms, compared.
Closr is a specialist in sales and leadership hiring for B2B companies, not a generalist search shop.